Amir Kassaei, Chief Creative Officer of DDB Worldwide, once said, “a brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” At Octink, we’re increasingly finding that both property developers and builders recognise that sentiment as they seek to create longer lasting customer relationships by consistently promoting a brand identity throughout their communications with customers.
The property market is regaining momentum in both the commercial and residential sectors, with recent research by global real estate consultancy Knight Frank showing that the Global House Price Index rose by 8.4% in 2013 compared to 4.6% in 2012. However, while buyers are investing, they are also operating more diligently to ensure they place their faith and money in a brand that they can trust. That brand trust is developed through intelligent, consistent and high-quality marketing that is effective at each individual stage of the customer journey.
All marketing collateral – be it online, direct mail, brochures, outdoor advertising or signage – must be as credible and appealing as a company’s end product (i.e. the property). This lies within the design, which must be both visually attractive and practical across every medium, as well as in dynamic and resilient project management. This can be achieved by working with a service provider who not only possesses the high quality production technologies necessary to produce the aforementioned applications, but who also understands the property market.
Through this understanding, a graphic service provider can help property brand owners to create, maintain and execute campaigns that serve as the ultimate brand engagement tool. This can be achieved through more innovative projects such as new wave marketing suite or a simple yet eye-catching set of advertising hoardings. Every stage in the customer journey is equally important, and if the property company gets it right, they can establish their brand identity and transform their business.
Octink is proud to sponsor The Property Marketing Awards again this year!
by Octink in Latest News