At the 2014 iteration of The Goodwood Festival of Speed, Octink was an integral part of a collaboration that produced seven eye-catching stands for leading motor brands Mercedes, BMW, Mini Cooper, Renault and Moving Motor Show and luxury watch specialist TAG Heur. Using over 1000sqm of materials, it was the most work Octink has produced for the event during their five-year partnership.
Octink has supplied graphics and event branding for the world-renowned Goodwood Festival of Speed, the annual hill climb event based in the impressive grounds of Sussex House in Chichester, since 2009. Bringing together a wide range of F1 machines, cars and motorbikes from around the globe to create the largest car culture event in the world, the event attracts crowds of around 100,000 on each of the three days of the festival.
This year, Octink once again worked with temporary structure specialist Losberger to produce and install graphics for seven of the stands commissioned to be built by marketing agency, Iris. With a strong focus on aesthetics and visitor engagement, all graphics had to be flawless image quality and visually striking, as well as safely and securely installed to comply with the health and safety regulations of the famous event.
Using our Durst P10 wide format printers, 800sqm of printed fabrics and banner material was digitally printed. These applications displayed life-sized and attention-grabbing images of the vehicles in action, installed on the exterior and interior of each individual stand to entice attendees in and to ensure an engaging visitor experience.
To further enhance the visual experience and reinforce the impact of the branding, 100sqm of vinyl media was used on the floor (as well as some wall graphic applications), which had to be strong enough to withstand high footfall to the stands. These floor applications featured stopwatches and other relevant motor-related graphics to create a truly immersive experience. 100sqm of printed recycled foam PVC was also used for a selection of panels on the wall.
The two-week project required a high level of project management and flexibility from Octink. Hayley Cox, Account Director, Octink, explains: “As one would expect, The Festival of Speed is a hub of activity, with swarming crowds and the constant coming and going of motor vehicles. As a result, you have to be on your toes and anticipate when the best times are to install and remove work so that it’s done well and on time.”
“When you add in the fact that, as with most events, a lot of ad-hoc work was commissioned for reactive promotional work while the festival was on, efficient project management was vital,” continues Cox. “Overall, the response to the end-result and how the job was executed by us from Goodwood, Iris and Losberger has been very complimentary. The general consensus is that this is the best job we’ve done for the Festival of Speed so far.”