Since 2009, Octink has been the official supplier of signage, way-finding and event branding to this iconic five-day event held by the Royal Horticultural Society.
Every year, over 150,000 visitors from around the world descend on the 11-acre (45,000 m2) grounds of the Royal Hospital Chelsea to witness the very latest gardening trends, immersing themselves within panoply of colour and eye-catching floral arrangement and design.
Given the show’s global reputation it is essential to maintain the high standards of the show and ensure a seamless customer experience. To achieve this, Octink has to implement a sophisticated signage, branding and way-finding solution that enables visitors to navigate their way around the grounds with ease, all the while reflecting the prestige and environmental ethos of the event.
For the 2015 iteration of the event, in excess of 4000 signage items were delivered and installed to the exacting requirements of the RHS.
As with any event, fastidious project management is required to coordinate everything from production and delivery to installation and removal. The ability to offer this concept-to-delivery service is what really sets Octink apart within the events industry, and Octink’s team arrived on-site four weeks before the show opened to ensure everything was in place on time.
Octink’s creative signage solutions, all produced using the company’s Durst P10 wide format printers, were placed throughout the grounds. This included naming signs for show gardens, large format branded banners lining pathways and two 8m by 6m metre banners – featuring this year’s creative, comprising a stunning myriad of colours and various shades – scaling both sides of the entrance to the Great Pavilion. There were also display graphics such as detailed maps, way-finding posts to direct visitors to key areas including show gardens, food and drink points, toilets and transport – all produced in line with the specific branding requirements of the headline sponsors.
As always, close attention was paid to colour management to ensure brand consistency across all applications, while at the same time creating signage that complemented and tied in with the aesthetics of the show.