Octink's latest project involved revamping the shop style windows at London’s Air Ambulance headquarters near Bank as it campaigns for Londoners to donate towards a second emergency medical helicopter for the city.
The unmissable call to action graphics are printed on Contra Vision® see through material which creates a vibrant advertisement, to attract the attention of numerous passers-by, but enables the people inside the office to see out and maintain privacy. Octink will be supporting the campaign to its entirety by regularly updating the graphics for the duration of the charity's £6 million fundraising campaign.
We hope that the stand-out graphics encourage people to use their mobile devices to donate. The charity is urging the 10 million people who live, work and holiday in the capital to donate at yourhelicopter.london or text HELICOPTER to 70800 to donate £5.