The quiet revolution at Chobham Manor

April 29th, 2015 by

By Jason Hawthorne, MD, Wagstaffs digital design agency Visitors to the Taylor Wimpey marketing suite at the Chobham Manor development, where the London 2012 Olympic Games were held, have seen first-hand what, a few years ago, would have seemed impossible. On one hand they can buy homes on a site that recently hosted the world’s […]

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Striving for business excellence within the community

April 21st, 2015 by

It’s Responsible Business Week (20-26th April) this week, a high-profile awareness initiative run by Business in the Community, which aims to demonstrate and celebrate the positive impact of business in society. The week is an opportunity for participating companies to demonstrate ways in which business can, in the words of BITC, ‘work together with other […]

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The power of the pop-up

March 25th, 2015 by

Having first popped up in the retail sector in large urban cities in the early 1990s, pop-ups shops – despite the fact that their appeal lies in their impermanence – are now a well-established promotional tool. These instant marketing environments have an obvious appeal for companies that want to launch a new product or brand, […]

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The Art of Property Marketing

January 30th, 2015 by

Amir Kassaei, Chief Creative Officer of DDB Worldwide, once said, “a brand is not a product or a promise or a feeling. It’s the sum of all the experiences you have with a company.” At Octink, we’re increasingly finding that both property developers and builders recognise that sentiment as they seek to create longer lasting […]

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Octink invests in people, the community and the future

November 5th, 2014 by

With a long standing committment to the West London community in projects that help local young people find their way into work, we are delighted to have supported a number of community activities in recent months. First up is Charlie Hearn who has recently become a permanent employee of the company following a one month […]

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Back to… 1979. A signwriting heritage

September 19th, 2014 by

Octink’s long heritage in the sign writing and graphics field means that, every so often, we uncover a treasure that makes us reflect proudly on jobs we did decades ago. This chap is one of those. 35 years ago we produced him as part of our work for BP for the opening of the Brighton […]

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Marketing suites – our top 8!

August 18th, 2014 by

The property industry has really come of age when it comes to marketing, and as growing numbers of property developers come to recognise the importance of brand identity in property marketing, we find ourselves creating more and more bespoke marketing suites to help them appeal to potential buyers. We recently sponsored the 2014 Property Marketing Awards, […]

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Colouring the property market

July 15th, 2014 by

In today’s brand-conscious world, companies that previously didn’t give much thought to their visual identity are becoming increasingly design-orientated and detail focussed. This is because they are recognising how important it is for branding to be consistent at every stage of the customer buying process. They understand that their customers see their brand as representative […]

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Marketing suites – the future of the customer journey

June 16th, 2014 by

In recent years, the evolution of the residential property sector in London has seen the emergence of a new phenomenon: the marketing suite. The concept of a ‘marketing suite’ is by no means new, however the days of a simple portacabin dispatched to a dusty site in readiness for either residential or commercial footfall are […]

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Structurally sound signage

May 15th, 2014 by

structural integrity of outdoor signage and graphics is a key issue in the UK signage industry

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