Our ongoing involvement with the redevelopment of Battersea Power Station continues! We printed and installed an impressive 1100 meter perimeter hoarding at the site. As well as preventing unauthorised access to one of the largest regeneration projects in Europe, the hoarding also serves as a realtime history lesson. In this sense, Octink are helping to keep the past of this iconic London structure alive whilst being an integral part of its exciting future.
Teaming up with Mox and The Green Space for the design, we were tasked with printing and installing the hoarding around the impressive site perimeters. This was no easy task given the size of the site and nature of the construction work going on within. The hoarding construction design and management experts at Octink were deeply involved in this project from the outset.
The Battersea Power Station hoarding differed from other construction site hoardings we've worked on in the past. As well as its menial tasks of keeping controlled access for the building site via fencing and security gates, and keeping the general public safe from the works going on behind, the hoarding also had to tell the story of the power station. In order to achieve this we built recesses into the hoarding which housed artefacts from the structures prestigious past. Kept safe behind clear acrylic are ceramic resistors, amp meters, relays and switchboards once used to power London. In addition, sign in books and original signage tell the stories of the workers that kept the coals burning there, keeping London lit, and branding their place into history. Also, interesting facts and anecdotes are printed onto the panels, helping passers by visualise the previous life of one of London's most famous structures.
The hoarding has been installed in phases due to its size and the nature of the construction work. Also, we had to work around the site workers and the pedestrians and vehicles in this busy London area. We printed the dibond panels on our Durst 250 flatbed machine, which marries high-resolution colour matched UV printing with speed. We also applied some printed graphics to sections of the hoarding. After this, we matt sealed the entire hoarding and completed it with kicking and capping. The matt lamination gives the panels a classy feel, corroborating the feel and energy of the development.
Whilst the Battersea Power Station hoarding protects the public and prevents unauthorised access to the site, it does so much more than that. It holds a torch up to this iconic building's past. As you walk along its perimeter you're transported through history right up to its exciting future. A future that Octink is proud to be an integral part of. The hoarding details how once construction is complete, the site will be home to a 3 floor hub of shops, restaurants, bars, a cinema and 1500 capacity venue, as well as luxurious London homes. A six acre green space will be open to the public in contrast to power station's coal burning past. Not only that, the site will have its own Zone 1 London Underground Station, ensuring that Battersea Power Station is much a centre of activity for Londoners of the future as it was for those of the past.
Like what you've read? Octink have worked on a variety of bespoke and prestigious hoardings. These include the Millbank Clear Hoarding, the luxurious W1 Hoarding and Southbank Place. We're experts in Advertising Hoarding, Construction Site Hoardings like this one, and of course, our famous Bespoke Hoardings. If you need help with any Hoarding, Signage, Marketing Suite, Display Graphics or Exhibition & Event project, dont hesitate to talk to the experts today!