Value Retail appointed Octink to review and implement a new Bicester Village signage scheme. Featuring both vehicular and pedestrian way-finding hand crafted elements, the objective was to provide an improved visitor experience for both new and existing customers at this the UK's premier designer shopping outlet.
The new scheme is designed to showcase an English country village style through a ‘family’ of signage types each reflecting traditional craftsmanship and production methods. Every element of the signage scheme was considered from typography and colour through to the design of the fixings to create a unique but traditional brand identity.
Twelve months in the planning our involvement spanned feasibility, design development and production using traditional signage methods to hand carve oak posts, cast aluminium directional finger blades and signage plates, all in readiness for our own sign writers to complete the directional messaging.
This project delivered a fantastic outcome achieving a stand-out and unique way-finding scheme that met the design intent of the design team and high expectation of Value Retail.
Effective project management delivered this project in just 6 weeks from final sign-off and in time for a major new phase unveiling at Bicester Village.
Like what you see? Octink has a long heritage in sign making. Read about our expertise in Outdoor Signage here.