Exterior Signage Types & Examples For Inspiration

Businesses and brands are forever striving to make an immediate, positive and lasting impression on potential customers. Indeed, an initial encounter with a company can be crucial. After all, as the old adage goes, you never get a second chance to make a first impression! One way in which to do this, which you may not have even considered, is to use outdoor signage.

Elmsbrook marketing suite build up lettering on a living wall by Octink

However, it can be difficult to know which types of outdoor signage are suitable for your business. Fortunately, here at Octink, we have extensive experience in producing outdoor signs (50 years’ experience to be precise)! With this time, comes knowledge and we want to share ours with you. Read on to learn about different types of outdoor signage, as well as examples to get you inspired.

Image shows an intricate and multi layered facade for The W1 by Octink

Architectural signage

Architectural signage is a type of outdoor signage that compliments buildings or incorporates architectural elements of a designed structure. Practical and pleasing to the eye, these types of outdoor signage can make a great addition to your building or store. Either they stand alone or can be attached to a wall or pole, or they can be integrated into or onto walls and floors to become part of the design of a building.

Image shows a cedar clad feature elevation with fret-cut letters at the Royal Albert Wharf marketing suite. Designed and built by Octink

As well as offering information, they can be used for brand identification or wayfinding for a building. Crucially, font or colours that draw attention to the architectural signage will raise the visibility of the message. For further inspiration, take a look at the architectural signage we provided for The Lexicon. We brought their signage concept to life by designing, prototyping, manufacturing and installing eighty projecting blade signs for each and every new shop front.

Image shows illuminated architectural signage featuring projecting 'blade' signs at The Lexicon Shopping Centre in Bracknell. Signs designed, fabricated and installed.

Advertising Hoardings

Quite simply, an advertising hoarding is another name for a billboard. Typically found in high traffic areas such as alongside busy roads, these types of outdoor signage are excellent for presenting information to passing pedestrians and drivers. They are specifically designed to attract the attention of those who are ‘on the go’.

Image shows Southbank Place perimeter branding advertising hoarding and signage scheme by Octink

This image shows a double height gantry advertising hoarding featuring LED edge illumination for St.James at The Dumont. Production and Installation by Octink

Due to their sheer size and scale, this type of outdoor signage can be extremely powerful and effective. At Octink, we created an impressive hoarding for Battersea Power Station. More than 500 meters of printed hoarding was erected around the power station site boundary.

Image shows part of the branded advertising hoarding featuring giant fret-cut sprayed letters at the Battersea Power Station Development. Production and installation.

Image shows part of the branded advertising hoarding scheme at Battersea Power Station. Production of hoarding graphics and installation by Octink.

Building Wraps

Building wraps are typically used in the development industry for functional and aesthetic reasons. Indeed, they are designed to conceal building and renovation work from view, as well as protect pedestrians from falling debris during the build process.

Image shows giant printed mesh building wrap and site hoarding graphics for St George at Filmworks. Production and installation by Octink.

Image shows a giant printed building wrap for Nova, Victoria. Production and installation by Octink.

However, this type of outdoor signage can also be used as powerful and effective marketing tool, allowing you to convert your building into a promotional space. We provided signage solutions and building wraps for many key sponsors and exhibitors at Goodwood Festival of Speed. Take a look at some of the life-sized and attention-grabbing images that we’ve created for the likes of Mercedes, BMW and Mini Cooper.

Image shows giant printed building wrap of the BMW Pavilion at the Goodwood Festival of Speed. Production and installation by Octink.

Image shows giant printed building wrap celebrating 50 years performance racing by Mercedes at the Goodwood Festival of Speed. Production and installation by Octink.

Image shows giant printed building wrap for Mini at the Goodwood Festival of Speed. Production and installation by Octink.

Which types of outdoor signage do you think would be appropriate for your business? If you’re uncertain, just pick up the phone and speak to an expert Octink project manager. Together, we can discuss your options and bring your ideas to life. Alternatively, get in touch today via our contact form.

by Octink in Latest News